WHICH TYPE OF EYESHADOW?
Powder eye shadows have been used for generations, but cream and crayon eye shadows are now being made by more and more brands, so it can be hard to decide which to choose. Here we discuss some of the pros and cons of each type.
If you have oily skin it is best to stick to the eye shadow which is drier and less likely to crease on your skin. Dry eye shadows also give a natural, soft finish and are easy to build color with if using more than one eye shadow. Dry eye shadows are easy to apply and can have a matte or pearl finish. Color can be built up from natural to full coverage very easily. Powder eye shadows can also be cost effective because they often come in duos, trios or quads in which the colors complement each other.
Some people prefer cream eye shadows for their shimmery texture and because they are generally longer wearing than their powder counterparts. Other people think they crease more easily than powders. JMA recommend Estee Lauder's long wear Double Wear Cream Eye shadows (£15) which have exceptional staying power and look fantastic in matte to demi-pearl finishes. Two colors can easily be blended together with cream eye shadows. Cream shadows are moist on application but dry to leave either a matt powder or shiny reflective look.
STICKS AND CRAYON EYESHADOW
Eye shadow crayons offer vibrant, light to full coverage color. They work as shadows or liners as well as full color eye shadows. They are also easy to apply because you don't need an applicator.
LOOSE POWDER EYESHADOW
Often shimmery or glittery, loose powder eye shadows are easy to apply and long lasting, they can also be used for subtle or intense color. They contain ingredients to help them adhere to the skin which can be ideal for oily skin types. They give a great look for a night out. You can also use an eye shadow base to help your loose powder stay in place.
MATTE VERSUS METALLIC TEXTURES
Matte eye shadows usually come in powder form. Matte shades can create more depth and definition than metallic as they absorb the light. Matte shades are the perfect day time eye shadows as they can look softer and more natural than shimmery metallic. Two or more matte shades complement each other and can easily be blended together. All eye shadow types can come in metallic colors. Metallic reflect the light and can be used as highlighters. Metallic are ideal for an evening look. Often one metallic color is enough to achieve a stunning look.
MAKING YOUR EYESHADOW LAST LONGER
There are a number of ways to make your eye shadow last longer. Firstly you could apply some loose or pressed powder to your eyelids before application to help set the eye shadow (this works particularly well for powder and cream eye shadows). Some brands sell special cream makeup bases which can be used to set all types of eye shadow, such as Estee Lauder Double Wear Stay-in Place Eye shadow Base. Another way to make your eye shadow last longer is to layer it by applying a cream or crayon eye shadow underneath a powder eye shadow.